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August 3, 2014

One hundred years ago today...

Germany and France declared war on each other in what would be know as "The War to End All Wars" and then when that was obviously a mistake took on the name of "World War I."

Obviously we've come a long way in marketing wars, or at least in branding them.  For example "Desert Storm" which promises nothing except for the inevitable weather, and "Bush's Fuckup I" which expected sequels although we've kind of lost count of in the numbering there.


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