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October 10, 2011


Backed off on that whole Qwikster thing.

What a surprise.

You see, you had to go to Qwikster and sign up again to get that service.  And if there's one thing that trumps a consumer angry about a price increase, it's making them have to sign up again for that price increase.

Of course the spin is all about how confusing it was.  Yeah, right.  Confusing enough to cut your user base in half.


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