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September 22, 2011


We won't dwell on all the mistakes Netflix has made regarding pricing and their brutal disclosure policies.

No, we're over that.

But moving the DVD portion of your business to be a separate business called Qwikster

Seriously, the snail-mail DVD service should be something like "Your Dad's Movie Service" or something like that. The implication of speed here should be the streaming, which retains the name Netflix.

Yeah, that won't be confusing at all.



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