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November 17, 2009
The Truth Hurts
We're happy to hear that it's not necessarily a given that an effective advertising campaign is a good basis for a lawsuit by the disparaged competitor. After the Verizon "There's a Map for that" ads, AT&T dug deep into it's competitive trove and brought forth... lawyers. Of course that's a great move for AT&T customers - instead of improving service, spend money on quieting the competition.
However, Verizon isn't laying down and curling up in a ball for this. Their legal response concludes with
This motion is a blatant effort to ask the Court to do what the marketplace will not do: shield AT&T from truthful comparative advertisements that Verizon has a right to air and that consumers have a right to see.
We're sure there's an app for that too.
|And that commercial featuring the misfit toys was brilliant too.|
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